The brand is the business
According to thought leaders within INSEAD customers are really in the driver’s seat when it comes to making or breaking a brand. Also different consumer trends indicate the same, such as Trendwatching.com for example. In the past people could be earmarked to fit within a certain stereotype, e.g. punkers during the 80’s. During this period […]
Posted: June 24th, 2008 under Brand Building, Business Model Innovation.
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Ben Kaufman’s approach to creating a BIG product in 72 hours
Many of the people following the Business Innovation topic online already know TED. TED (Technology, Entertainment, and Design) is an online platform which is used to spread ideas. Basically talks, such as presentations are made available to the public, for free. The main goals is to inspire others to start thinking differently, as Apple will […]
Posted: March 4th, 2008 under Co-Creation.
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Innovation CoCreation Lab Erasmus University Rotterdam
With the sponsoring of the chair of Innovation Management by DSM Prof.dr. Harry Barkema, who was until now Professor of Strategy and International Management at the School of Economics and Business Administration at Tilburg University, the Netherlands transfers to RSM Erasmus University in Rotterdam.
As Executive Director, Barkema will be responsible for the set up and […]
Posted: November 3rd, 2007 under Co-Creation.
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