Archive for 'Brand Building'
The brand is the business
According to thought leaders within INSEAD customers are really in the driver’s seat when it comes to making or breaking a brand. Also different consumer trends indicate the same, such as Trendwatching.com for example. In the past people could be earmarked to fit within a certain stereotype, e.g. punkers during the 80’s. During this period […]
Posted: June 24th, 2008 under Brand Building, Business Model Innovation.
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