Googling the internet “Blue Ocean” was already quite popular (12,900,000 hits). “Business Model Innovation” is a risen star here (6,800,000 hits). Combining the two only generates 75,400 hits. A bit strange… Not only do the two serve the same purpose, deliver growth and innovation to a company. The first can serve as a means of achieving the second.
Nowadays it is not just about mastering one approach; it is about mastering the ability to combine multiple and deliver growth. Perhaps a bit late, but why not… 2008 will bring more mixed models. Let me be the first to kick it off with a combination of the Blue Ocean Strategy as a methodology to come to Business Model Innovation.
Before each rugby match the New Zealand team performs a traditional Maori dance: the Haka. Of course this underlines their identity. The dance basically fits two main purposes; first build up the tension for the team, and second intimidate the other team. I think it is a great, inspiring example of how a team breaths as one, one critical factors in executing any strategy, and a Blue Ocean Strategy in particular. Creating one clear picture helps so that both customers as well as employees do not get lost in the woods.
In a Blue Ocean strategy the execution has to be build into the strategy itself. The Haka, seen as an expression of the team’s strategy, is an example of how the execution of their strategy of build into it by the New Zealand rugby team.
It is that impressive that Adidas used it in their commercials around the Rugby World Cup recently held in France.
[pro-player]http://www.youtube.com/watch?v=GcN-fKEWzFQ[/pro-player]
