Bas van Oosterhout’s Business Innovation Blog

As mentioned in the former post this blog focuses on new ways of delivering value. In delivering value there has to be an understanding of what value is and moreover how it is created. On the creation of a generic business model, suitable for discussion on how to innovate it, Alexander Osterwalder PhD has done great work. He has done his PhD research at the University of Lausanne in Switzerland. His work can be used as a starting point for innovation in the heart of business itself, the business model. The ways in which new value can be achieved is very much dependent on the ambition level of a company and the phase it is in in the innovation growth model.

Please find a high-level graph of a generic business model below (adapted from Alexander Osterwalder).